Executive Development Programme in Ad Sales Leadership
-- ViewingNowThe Executive Development Programme in Ad Sales Leadership is a certificate course designed to empower media professionals with advanced skills in advertising sales leadership. In an era where the media landscape is rapidly evolving, this program is crucial for learners seeking career advancement and enhanced effectiveness in their roles.
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⢠Ad Sales Strategy: Understanding the market, setting goals, and developing strategies to increase ad revenue.
⢠Ad Sales Tactics: Best practices for pitching, negotiating, and closing ad deals.
⢠Digital Ad Sales: Overview of programmatic advertising, real-time bidding, and audience targeting.
⢠Ad Sales Data Analysis: Using data to drive decision making, measuring performance, and optimizing ad campaigns.
⢠Ad Sales Leadership: Building and managing high-performing ad sales teams, setting expectations, and holding team members accountable.
⢠Ad Sales Operations: Streamlining processes, improving workflow, and increasing operational efficiency.
⢠Ad Sales Technology: Overview of ad servers, sales CRM, and other ad sales technology.
⢠Ad Sales Legal and Compliance: Understanding the legal landscape, contracts, and regulations in ad sales.
⢠Ad Sales Customer Service: Building and maintaining strong relationships with clients, addressing their needs, and ensuring their satisfaction.
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