Global Certificate in Cross-Border Advertising Sales
-- ViewingNowThe Global Certificate in Cross-Border Advertising Sales is a comprehensive course designed to meet the growing industry demand for professionals with expertise in international advertising sales. This certificate program emphasizes the importance of cross-border advertising, its impact on global business, and the key skills necessary for success in this field.
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⢠Global Advertising Landscape: Understanding the global advertising industry, key players, and trends.
⢠Cross-Border Advertising Regulations: An overview of international advertising regulations, standards, and compliance requirements.
⢠Cultural Considerations in Global Advertising: Exploring cultural nuances, sensitivity, and their impact on global advertising strategies.
⢠International Market Segmentation and Targeting: Techniques for segmenting and targeting international markets, including primary and secondary research methods.
⢠Global Advertising Campaign Planning and Execution: Best practices for planning and executing global advertising campaigns, including media selection, budgeting, and scheduling.
⢠Cross-Border Advertising Sales Techniques: Sales strategies and tactics for cross-border advertising, including negotiation, closing, and relationship management.
⢠Global Advertising Metrics and Analytics: Key performance indicators (KPIs) for measuring the success of global advertising campaigns and using data to optimize performance.
⢠Ethics in Global Advertising Sales: Ethical considerations and best practices for global advertising sales professionals, including transparency, honesty, and integrity.
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