Global Certificate in Customer Engagement Insights
-- ViewingNowThe Global Certificate in Customer Engagement Insights is a comprehensive course designed to equip learners with the essential skills needed to thrive in customer engagement roles. This course is critical for professionals seeking to advance their careers in customer experience, marketing, sales, and product management.
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⢠Customer Engagement Fundamentals: Understanding the value of customer engagement, the customer journey, and the role of customer engagement insights in business success.
⢠Data Analysis for Customer Engagement: Techniques and tools for analyzing customer data, including segmentation, cluster analysis, and data visualization.
⢠Customer Insights and Business Strategy: How to use customer insights to inform business strategy, including product development, marketing, and customer experience design.
⢠Voice of the Customer (VoC) Programs: Designing and implementing VoC programs to capture customer feedback and turn it into actionable insights.
⢠Customer Lifetime Value (CLV) Analysis: Measuring and analyzing CLV to inform customer acquisition and retention strategies.
⢠Customer Experience (CX) Metrics and Analysis: Metrics for measuring CX, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES), and techniques for analyzing and interpreting these metrics.
⢠Privacy and Security Considerations for Customer Engagement Insights: Understanding the privacy and security considerations when collecting, storing, and analyzing customer data.
⢠Ethics in Customer Engagement Insights: Ethical considerations and best practices for customer engagement insights, including informed consent, transparency, and the responsible use of data.
Note: The above list is not exhaustive and the actual units of a Global Certificate in Customer Engagement Insights program may vary depending on the provider.
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