Global Certificate in Content Marketing Strategy Essentials
-- ViewingNowThe Global Certificate in Content Marketing Strategy Essentials is a comprehensive course designed to empower learners with the essential skills required in today's content marketing industry. This course emphasizes the importance of content marketing strategy in driving business growth and customer engagement.
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⢠Content Audit and Strategy: Understanding the importance of a content audit, analyzing existing content, and developing a content marketing strategy.
⢠Buyer Personas and Customer Journey: Identifying and creating buyer personas, mapping the customer journey, and aligning content with customer needs.
⢠Content Creation and Formats: Best practices for creating engaging content, various content formats, and tailoring content to fit different stages of the customer journey.
⢠Content Promotion and Distribution: Developing a content promotion strategy, utilizing different distribution channels, and measuring their effectiveness.
⢠Search Engine Optimization (SEO): Understanding the basics of SEO, keyword research, and optimizing content for search engines and users.
⢠Content Analytics and Metrics: Setting up and tracking key performance indicators, analyzing content performance, and refining strategies based on data-driven insights.
⢠Content Collaboration and Workflow: Implementing efficient content creation workflows, collaboration best practices, and using technology to streamline the process.
⢠Content Ethics and Legal Considerations: Exploring ethical considerations in content marketing, copyright law, and best practices for avoiding legal issues.
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