Global Certificate in Visual Merchandising

• Fundamentals of Visual Merchandising: An introduction to the principles and practices of visual merchandising, including store design, window displays, and in-store merchandising.
• Color Theory and Application: Understanding the role of color in visual merchandising, including color psychology, creating color palettes, and using color to enhance the shopping experience.
• Visual Merchandising Tools and Techniques: Exploring the tools and techniques used in visual merchandising, including mannequins, props, lighting, and signage.
• Retail Branding and Identity: Developing a strong retail brand and identity through visual merchandising, including creating brand standards, consistency, and differentiation.
• Merchandise Planning and Assortment: Understanding the concepts of merchandise planning and assortment, including product placement, product mix, and product presentation.
• Visual Merchandising and Technology: Examining the impact of technology on visual merchandising, including virtual and augmented reality, digital signage, and e-commerce.
• Trend Analysis and Forecasting: Analyzing and forecasting fashion and design trends to inform visual merchandising strategies.
• Sustainable Visual Merchandising: Exploring sustainable practices in visual merchandising, including reducing waste, conserving resources, and promoting ethical sourcing.
• Visual Merchandising Evaluation and Metrics: Measuring the effectiveness of visual merchandising through key performance indicators, customer feedback, and sales data.