Executive Development Programme in Leading Ad Campaigns
-- ViewingNowThe Executive Development Programme in Leading Ad Campaigns is a certificate course designed to empower professionals with the skills to create and implement successful ad campaigns. This program emphasizes the importance of data-driven decision-making, strategic thinking, and creative execution in advertising.
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⢠Understanding Ad Campaigns · This unit covers the basics of advertising campaigns, including their purpose, types, and key components. ⢠Target Audience Analysis · This unit delves into the importance of identifying and understanding the target audience for effective ad campaigns. ⢠Creative Strategy · This unit explores the development of creative strategies to engage and persuade the target audience. ⢠Media Planning · This unit covers the process of selecting and scheduling media channels to reach the target audience. ⢠Ad Campaign Execution · This unit discusses the implementation of ad campaigns, including coordinating with various teams and stakeholders. ⢠Budgeting · This unit focuses on the financial aspects of ad campaigns, including budget allocation and tracking. ⢠Analytics · This unit covers the use of data and analytics to measure the success and ROI of ad campaigns. ⢠Continuous Improvement · This unit emphasizes the importance of ongoing evaluation and optimization of ad campaigns for maximum effectiveness.
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