Executive Development Programme Ad Fraud Mastery
-- ViewingNowThe Executive Development Programme in Ad Fraud Mastery is a certificate course designed to empower professionals with the necessary skills to combat advertisement fraud. With the global cost of ad fraud projected to reach $50 billion by 2025, the demand for experts in this field is escalating.
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⢠Ad Fraud Detection: Understanding the basics of ad fraud, including common types of fraud and detection techniques.
⢠Ad Fraud Prevention: Strategies and tools for preventing ad fraud, including whitelists, blacklists, and fraud detection software.
⢠Ad Fraud Metrics: Key metrics for measuring ad fraud, including click-through rates, conversion rates, and cost per acquisition.
⢠Ad Fraud Impact: Analyzing the impact of ad fraud on advertising campaigns, including lost revenue and brand reputation.
⢠Ad Fraud Trends: Staying up-to-date on the latest ad fraud trends and techniques, including the use of AI and machine learning.
⢠Ad Fraud Laws and Regulations: Understanding the legal and regulatory landscape surrounding ad fraud, including industry standards and best practices.
⢠Ad Fraud Data Analysis: Analyzing data to detect and prevent ad fraud, including the use of data visualization and statistical analysis.
⢠Ad Fraud Risk Management: Developing a comprehensive risk management strategy for ad fraud, including monitoring, reporting, and mitigation.
⢠Ad Fraud Case Studies: Examining real-world examples of ad fraud, including causes, impacts, and solutions.
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