Certificate in Journey Mapping for Agencies
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⢠Customer Experience Fundamentals ⢠Understanding the Customer Journey ⢠Mapping Touchpoints ⢠Analyzing Pain Points and Moments of Truth ⢠Journey Mapping Tools and Techniques ⢠Creating Actionable Journey Maps ⢠Implementing and Communicating Journey Map Findings ⢠Measuring and Optimizing Journey Map Success ⢠Best Practices in Journey Mapping for Agencies
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User researchers are responsible for understanding user needs, behaviors, and motivations to inform design decisions. They conduct qualitative and quantitative research, analyze data, and present findings to cross-functional teams. 2. **Service Designer (25%)**
Service designers create seamless, end-to-end experiences for customers, ensuring that all touchpoints, from initial contact to post-sale support, are well-integrated and user-friendly. 3. **CX Designer (20%)**
CX (Customer Experience) designers focus on optimizing the overall customer experience, using tools like journey maps, personas, and empathy maps to identify pain points and opportunities. 4. **UX Designer (15%)**
UX (User Experience) designers are responsible for creating user-friendly interfaces, focusing on usability, accessibility, and user satisfaction. 5. **UI Designer (10%)**
UI (User Interface) designers craft the visual aesthetics of digital products, ensuring that they are visually appealing, intuitive, and consistent with the overall brand identity. Salary ranges for these roles vary depending on factors such as location, experience level, and company size. In general, journey mapping professionals can expect competitive remuneration packages, with potential for growth as they build their expertise and reputation in the industry.
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