Global Certificate in Targeting for E-commerce Success
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⢠E-commerce Fundamentals: Understanding the basics of electronic commerce, including its history, benefits, and challenges. This unit will also cover the different e-commerce models and the key players in the industry. ⢠Target Market Analysis: Identifying and understanding the target market is crucial for e-commerce success. This unit will cover market research techniques, customer segmentation, and how to create buyer personas. ⢠Product Selection and Merchandising: Choosing the right products to sell and presenting them effectively is key to attracting and retaining customers. This unit will cover product development, sourcing, and merchandising strategies. ⢠Website Design and Optimization: A well-designed and optimized website can significantly improve e-commerce sales. This unit will cover website design principles, user experience, and search engine optimization. ⢠Digital Marketing for E-commerce: Effective digital marketing is essential for driving traffic to an e-commerce website. This unit will cover search engine marketing, social media marketing, email marketing, and content marketing. ⢠Customer Relationship Management: Building and maintaining strong relationships with customers is crucial for e-commerce success. This unit will cover customer service, loyalty programs, and feedback mechanisms. ⢠Payment and Fulfillment: Smooth payment and fulfillment processes are key to customer satisfaction. This unit will cover payment gateways, fraud prevention, shipping options, and returns management. ⢠Data Analysis and Reporting: Analyzing and reporting on e-commerce data can provide valuable insights for improving sales and customer experience. This unit will cover key performance indicators, data visualization, and reporting tools.
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