Advanced Certificate in AdTech for Startups
-- ViewingNowThe Advanced Certificate in AdTech for Startups is a comprehensive course designed to empower learners with cutting-edge AdTech skills necessary to thrive in today's dynamic startup landscape. This course is of utmost importance for individuals seeking to build a successful career in AdTech, as it provides in-depth knowledge of the latest AdTech tools, techniques, and best practices.
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⢠Advanced Programmatic Advertising: Understanding the programmatic landscape, its benefits, and how to leverage programmatic advertising to reach target audiences effectively.
⢠AdTech Stack for Startups: Building and optimizing a technology stack for advertising, including demand-side platforms (DSPs), data management platforms (DMPs), and ad exchanges.
⢠Cross-Channel Advertising: Strategies for delivering consistent and personalized messaging across multiple channels, such as display, video, mobile, and social media.
⢠AdTech Data Analytics: Utilizing data analytics tools to measure and optimize advertising campaigns, including attribution modeling, cohort analysis, and funnel analysis.
⢠Ad Fraud Prevention: Identifying and preventing ad fraud, including methods like viewability, brand safety, and invalid traffic (IVT) detection.
⢠Privacy and Compliance: Ensuring compliance with privacy laws and regulations, such as GDPR and CCPA, and implementing best practices for data privacy and security.
⢠AdTech Trends and Innovations: Staying up-to-date with the latest trends and innovations in AdTech, including machine learning, artificial intelligence, and real-time bidding.
⢠AdTech for E-commerce: Leveraging AdTech for e-commerce, including retargeting, product listing ads (PLAs), and dynamic ads.
⢠AdTech for Mobile Apps: Strategies for advertising in mobile apps, including in-app advertising, app download campaigns, and mobile ad networks.
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