Advanced Certificate in Pinterest & Social Listening
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⢠Advanced Pinterest Strategy: This unit will cover advanced Pinterest strategies, including how to optimize profiles, create and schedule pins, and analyze performance using Pinterest Analytics.
⢠Social Listening Tools: Students will learn about various social listening tools and how to use them to monitor and analyze social media conversations about their brand or industry.
⢠Pinterest Advertising: This unit will focus on Pinterest's advertising platform, including how to create and manage ad campaigns, target audiences, and measure results.
⢠Social Media Analytics: Students will learn how to analyze data from social media platforms to measure performance, track engagement, and identify trends.
⢠Influencer Marketing on Pinterest: This unit will cover how to identify and collaborate with influencers on Pinterest to increase brand awareness and reach.
⢠Visual Content Creation for Pinterest: Students will learn how to create visually appealing content for Pinterest, including image optimization, graphic design principles, and video creation.
⢠Social Media Crisis Management: This unit will focus on best practices for managing social media crises, including developing a crisis communication plan, responding to negative feedback, and mitigating damage to the brand's reputation.
⢠Social Media for Customer Service: Students will learn how to use social media as a customer service tool, including how to monitor and respond to customer inquiries, resolve issues, and provide excellent customer experiences.
⢠Social Media Trends and Best Practices: This unit will cover the latest social media trends and best practices, including emerging platforms, new features, and industry standards.
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