Executive Development Programme in Marketing Leadership
-- ViewingNowThe Executive Development Programme in Marketing Leadership is a certificate course designed to empower professionals with advanced marketing skills. In today's competitive business landscape, this program is of paramount importance as it provides learners with the latest marketing strategies, tools, and techniques to drive business growth.
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Marketing Strategy and Planning: This unit covers the development of effective marketing strategies, setting marketing objectives, and creating a marketing plan.
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Digital Marketing: This unit focuses on utilizing digital channels such as websites, social media, email, and mobile apps to reach and engage customers.
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Customer Relationship Management (CRM): This unit covers managing and improving relationships with current and potential customers, including data analysis and segmentation.
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Brand Management: This unit focuses on building and maintaining a strong brand, including positioning, messaging, and visual identity.
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Content Marketing: This unit covers the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience.
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Marketing Analytics: This unit focuses on using data and analytics to measure and improve marketing performance, including web analytics, social media analytics, and customer analytics.
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Product Management: This unit covers the development and management of products and services to meet customer needs and drive revenue growth.
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Marketing Ethics: This unit covers ethical considerations in marketing, including privacy, transparency, and responsible advertising.
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Integrated Marketing Communications: This unit focuses on the coordination and integration of all marketing communication channels to deliver a clear, consistent message.
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