Executive Development Programme in Ad Buying for Executives
-- ViewingNowThe Executive Development Programme in Ad Buying for Executives is a certificate course designed to empower professionals with the latest advertising buying strategies and techniques. In an era where digital advertising has become increasingly complex, this programme is crucial for executives who seek to stay ahead in the industry.
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⢠Ad Buying Fundamentals: Understanding the basics of ad buying, including the difference between programmatic and direct ad buying, the importance of ad exchanges, and the role of demand-side platforms.
⢠Targeting Strategies: Learning about audience segmentation, behavioral targeting, contextual targeting, and cross-device targeting to effectively reach the right audience.
⢠Data Analysis and Reporting: Analyzing and interpreting ad campaign data to measure performance, optimize campaigns, and report on key metrics.
⢠Ad Formats and Placements: Understanding the various ad formats such as display, video, native, and mobile ads, and determining the most effective placements.
⢠Programmatic Advertising: Exploring the programmatic ad buying process, including real-time bidding, private marketplaces, and programmatic direct deals.
⢠Ad Fraud and Viewability: Understanding the impact of ad fraud and viewability on ad campaigns, and implementing strategies to mitigate these risks.
⢠Brand Safety: Ensuring that ad campaigns are brand-safe and aligned with the company's values and image.
⢠Cross-Channel Ad Buying: Coordinating ad buying across multiple channels, including display, video, social, and native, to create a cohesive and effective marketing strategy.
⢠Emerging Ad Tech Trends: Staying up-to-date with the latest ad tech trends, including artificial intelligence, machine learning, and automation, to stay ahead of the competition.
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