Executive Development Programme in Polling: Smarter Decisions
-- ViewingNowThe Executive Development Programme in Polling: Smarter Decisions is a certificate course designed to empower professionals with the necessary skills to make informed decisions based on data-driven polling. This program is crucial in an era where data analysis and polling play a significant role in shaping business strategies, political campaigns, and public opinion.
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⢠Fundamentals of Polling: Understanding the basics of polling, including terminology, methodology, and data collection.
⢠Sampling and Population: Exploring the concept of sampling, probability and non-probability methods, and population representation.
⢠Questionnaire Design: Creating effective questionnaires, including question structure, response options, and survey design.
⢠Data Analysis: Analyzing polling data using statistical techniques and tools, including margin of error and confidence intervals.
⢠Data Visualization: Presenting polling data through charts, graphs, and other visual aids to enhance understanding.
⢠Ethics in Polling: Understanding the ethical considerations and responsibilities in polling, including transparency, accuracy, and informed consent.
⢠Trends and Innovations: Staying up-to-date with the latest trends and innovations in the field of polling, including online polling, social media data, and AI.
⢠Strategic Decision Making: Applying polling data to strategic decision making, including risk assessment, scenario planning, and forecasting.
⢠Case Studies: Analyzing real-world examples of successful and unsuccessful polling initiatives, and identifying key takeaways.
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