Advanced Certificate in Facebook Studio for Strategic Growth
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⢠Advanced Facebook Advertising Strategies: This unit will cover advanced strategies for Facebook advertising, including audience targeting, ad creation, and campaign management.
⢠Facebook Page Optimization: This unit will focus on best practices for optimizing Facebook business pages, including profile optimization, content strategy, and engagement tactics.
⢠Facebook Analytics and Reporting: This unit will cover the use of Facebook Insights and other analytics tools to measure and analyze the performance of Facebook marketing campaigns.
⢠Facebook Pixel and Conversion Tracking: This unit will cover the implementation and use of the Facebook pixel for conversion tracking and retargeting.
⢠Facebook Video Marketing: This unit will explore the use of Facebook video for marketing, including video creation, optimization, and promotion.
⢠Facebook Messenger Marketing: This unit will cover the use of Facebook Messenger for marketing, including chatbot creation, automation, and engagement tactics.
⢠Facebook Lead Generation: This unit will focus on best practices for generating leads on Facebook, including lead capture forms, landing pages, and follow-up strategies.
⢠Facebook Group Management: This unit will cover the use of Facebook Groups for marketing, including group creation, management, and engagement tactics.
⢠Facebook A/B Testing and Optimization: This unit will cover the use of A/B testing and optimization strategies for Facebook marketing campaigns.
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