Professional Certificate in Accessible Marketing and Public Relations
-- ViewingNowThe Professional Certificate in Accessible Marketing and Public Relations is a crucial course that teaches learners how to create inclusive and equitable marketing and PR strategies. With the growing emphasis on diversity, equity, and inclusion (DEI) in the business world, this certificate sets you apart by providing the skills to effectively reach and engage audiences with various abilities.
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⢠Accessible Marketing Fundamentals: Understanding the importance of accessibility in marketing and PR, legal requirements, and best practices.
⢠Accessible Content Creation: Techniques for creating accessible marketing materials, including written, visual, and audio content.
⢠Accessible Website Design: Designing websites and digital platforms to be accessible to all users, including those with disabilities.
⢠Accessible Social Media: Best practices for ensuring social media content and platforms are accessible to people with disabilities.
⢠Accessible Email Marketing: Strategies for creating accessible email campaigns, including formatting, design, and content.
⢠Accessible Events and Experiential Marketing: Guidelines for planning and executing accessible events and experiences, both in-person and virtual.
⢠Accessible Public Relations: Techniques for creating accessible press releases, media alerts, and other PR materials, as well as best practices for accessible communication with media and stakeholders.
⢠Measuring Accessibility: Methods for evaluating the accessibility of marketing and PR efforts, including testing with users with disabilities and using accessibility audit tools.
⢠Accessibility and Inclusive Design Trends: Staying up-to-date on the latest trends and best practices in accessibility and inclusive design.
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