Executive Development Programme in Automotive PR & Brand Building

• Automotive Public Relations: Understanding the role of PR in the automotive industry, building relationships with media, crafting press releases, and crisis management.
• Brand Strategy: Developing a unique selling proposition, creating a brand vision, mission, and values, and aligning brand strategy with business goals.
• Content Marketing: Creating engaging and informative content that resonates with target audiences, utilizing storytelling techniques and multimedia formats.
• Social Media Management: Leveraging social media platforms to build brand awareness, engage with customers, and manage online reputation.
• Influencer Marketing: Identifying and collaborating with key influencers in the automotive industry, building mutually beneficial partnerships.
• Event Marketing: Planning and executing successful events, such as auto shows, test drives, and product launches, to build brand awareness and generate leads.
• Data Analysis: Measuring and analyzing the effectiveness of PR and brand building efforts, utilizing data to inform future strategies and tactics.
• Automotive Industry Trends: Staying up-to-date with the latest trends and innovations in the automotive industry, including electric and autonomous vehicles, connectivity, and mobility services.
• Ethics in PR: Understanding the ethical considerations and guidelines in PR and brand building, maintaining transparency and honesty in all communications.