Professional Certificate in Brand Analytics and PR
-- ViewingNowThe Professional Certificate in Brand Analytics and PR is a comprehensive course designed to equip learners with essential skills in brand analysis and public relations. This program emphasizes the importance of data-driven decision making in brand management and PR strategies.
6,010+
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GBP £ 140
GBP £ 202
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⢠Unit 1: Introduction to Brand Analytics and PR – Understanding the fundamentals of brand analytics and PR, including their importance in business strategy.
⢠Unit 2: Data Analysis for Brand Performance – Learning to analyze data to measure brand performance and identify areas for improvement.
⢠Unit 3: Social Media Analytics – Exploring the role of social media in brand analytics and how to measure social media performance.
⢠Unit 4: Stakeholder Communication – Developing effective communication strategies for engaging with key stakeholders.
⢠Unit 5: Brand Reputation Management – Understanding how to monitor and manage brand reputation through analytics.
⢠Unit 6: Crisis Communications – Learning to develop and implement crisis communication plans in response to negative events.
⢠Unit 7: PR Measurement and Evaluation – Measuring and evaluating the effectiveness of PR campaigns and strategies.
⢠Unit 8: Data Visualization – Presenting data in a clear and compelling way to drive action and inform decision-making.
⢠Unit 9: Advanced Brand Analytics – Diving deeper into brand analytics to uncover insights and drive growth.
⢠Unit 10: Ethics in Brand Analytics and PR – Understanding the ethical considerations of brand analytics and PR and how to navigate them.
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