Advanced Certificate in Mobile Content & SEO Optimization
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⢠Advanced Mobile Web Design: This unit will cover the latest design trends and best practices for creating mobile-optimized websites and web applications. It will include responsive design, mobile-first design, and optimizing user experience (UX) for mobile devices.
⢠Mobile Analytics: In this unit, students will learn how to use data and analytics to measure and improve the performance of mobile content. Topics covered will include Google Analytics for Mobile, mobile conversion tracking, and mobile A/B testing.
⢠Advanced SEO for Mobile: This unit will focus on the unique challenges and opportunities of optimizing mobile content for search engines. Students will learn about mobile-first indexing, mobile-specific ranking factors, and local SEO for mobile devices.
⢠Mobile App Optimization: This unit will cover best practices for optimizing mobile apps for discovery and engagement. Topics will include app store optimization (ASO), app indexing, and deep linking.
⢠Mobile Content Strategy: In this unit, students will learn how to develop a comprehensive content strategy for mobile platforms. Topics covered will include mobile content creation, curation, and distribution, as well as measuring the success of mobile content.
⢠Mobile Accessibility: This unit will focus on the importance of accessibility in mobile content and how to design and develop mobile content that is accessible to all users, including those with disabilities.
⢠Advanced Mobile UX Design: Building on the principles covered in the mobile web design unit, this unit will delve deeper into the best practices for designing mobile user interfaces (UI) that are intuitive, engaging, and easy to use. It will include topics such as mobile gestures, mobile navigation, and mobile form design.
⢠Mobile Video Optimization: With the growing popularity of mobile video, this unit will cover best practices for optimizing video content for mobile devices. Topics will include mobile video formats, mobile video compression, and mobile video hosting and delivery.
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