Executive Development Programme in IGTV & Digital Strategy
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⢠Fundamentals of IGTV & Digital Strategy: Understanding the basics of IGTV, digital marketing, and social media strategy is crucial for executive development. ⢠Content Creation for IGTV: This unit covers the creation and optimization of IGTV content, focusing on storytelling, visuals, and engagement. ⢠Instagram Algorithms and Best Practices: Learn about the latest Instagram algorithms, how they impact IGTV, and best practices for achieving visibility and growth. ⢠Influencer Marketing and Collaborations: Explore the potential of influencer marketing and collaborations on IGTV and digital platforms to expand reach and engagement. ⢠Data Analytics for IGTV: Understanding data analytics is essential for measuring success and optimizing IGTV content strategies. This unit covers essential metrics and tools. ⢠Video Marketing Trends and Innovations: Stay updated on the latest video marketing trends and innovations to remain competitive in the rapidly changing digital landscape. ⢠Paid Advertising on Instagram and IGTV: Learn about advertising options, targeting strategies, and budgeting for paid campaigns on Instagram and IGTV. ⢠Brand Storytelling and Identity: Develop a strong brand identity and learn how to effectively communicate it through IGTV and digital strategy. ⢠Crisis Management and Reputation Protection: Understand the importance of crisis management and reputation protection in digital marketing, focusing on IGTV and Instagram.
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