Executive Development Programme in Playtesting and Growth
-- ViewingNowThe Executive Development Programme in Playtesting and Growth certificate course is a comprehensive program designed to meet the growing industry demand for experts in game development and user experience. This course emphasizes the importance of playtesting, a critical process in identifying potential issues and optimizing game design for enhanced user engagement and satisfaction.
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⢠Playtesting Fundamentals: Understanding the basics of playtesting, its importance in game development, and how to design effective playtesting sessions.
⢠Playtesting Methodologies: Exploring various playtesting methodologies, including qualitative and quantitative approaches, and when to use each.
⢠Data Analysis in Playtesting: Learning how to analyze playtesting data to gain insights, identify trends, and make informed decisions.
⢠Player Psychology: Understanding player psychology, player types, and how to design games that appeal to a wide range of players.
⢠Usability Testing: Examining the usability of games and how to conduct usability testing to improve player experience.
⢠User Research: Learning how to conduct user research, gather feedback from players, and incorporate it into the game development process.
⢠Growth Strategies for Games: Exploring growth strategies for games, including user acquisition, retention, and monetization.
⢠Game Analytics: Understanding game analytics, metrics, and how to use data to drive growth and revenue.
⢠Marketing and Promotion: Learning how to market and promote games effectively, including social media marketing, influencer marketing, and PR.
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