Executive Development Programme in Crisis Communication for Facebook
-- ViewingNowExecutive Development Programme in Crisis Communication for Facebook: This certificate course is crucial for professionals seeking to master the art of effective communication during crises. With the increasing frequency of organizational crises in today's fast-paced world, there is high industry demand for professionals who can communicate clearly and confidently in high-pressure situations.
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⢠Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, and the role of a crisis communication strategy in protecting Facebook's reputation. ⢠Crisis Identification and Prevention: Learning how to identify potential crises before they escalate, and implementing measures to prevent them from occurring. ⢠Crisis Response Planning: Developing a comprehensive crisis response plan, including key messages, communication channels, and stakeholder engagement strategies. ⢠Social Media in Crisis Communication: Utilizing Facebook's social media platforms to communicate effectively during a crisis, and mitigating the impact of negative social media backlash. ⢠Media Relations in Crisis Communication: Building positive relationships with the media, and effectively communicating with journalists during a crisis. ⢠Employee Communication in Crisis: Engaging and communicating with employees during a crisis, and maintaining their trust and loyalty. ⢠Stakeholder Engagement in Crisis: Identifying and engaging with key stakeholders during a crisis, and building long-term relationships with them. ⢠Crisis Communication Metrics: Measuring the effectiveness of a crisis communication strategy, and using data to improve future responses. ⢠Crisis Communication Case Studies: Analyzing real-world crisis communication examples, and learning from Facebook's past successes and failures.
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