Professional Certificate in EdTech Brand Asset Development
-- ViewingNowThe Professional Certificate in EdTech Brand Asset Development is a comprehensive course designed to meet the growing industry demand for professionals with expertise in education technology branding. This certificate course emphasizes the importance of developing and managing powerful brand assets to drive EdTech organizations' success.
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⢠EdTech Brand Identity Development: Understanding the fundamental principles of branding, including the creation of logos, color schemes, and typography tailored for the EdTech industry.
⢠Visual Asset Creation: Techniques for creating visual assets, such as images, infographics, and videos, to effectively communicate the brand message.
⢠Brand Voice and Messaging: Development of a consistent brand voice and messaging framework to ensure effective communication across all channels.
⢠EdTech Market Research: Analyzing the EdTech market and competitors to inform branding decisions and position the brand effectively.
⢠Brand Strategy and Planning: Development of a comprehensive brand strategy, including target audience identification, brand positioning, and go-to-market planning.
⢠Digital Asset Management: Techniques for organizing, storing, and sharing digital brand assets to ensure consistency and efficiency in branding efforts.
⢠Legal Considerations in Branding: Understanding of legal considerations, such as trademark and copyright laws, in the development and protection of an EdTech brand.
⢠Measurement and Analysis of Brand Performance: Techniques for measuring and analyzing the performance of the brand, including metrics and tools for tracking brand awareness, engagement, and loyalty.
⢠Continuous Brand Development: Strategies for continuously developing and evolving the brand in response to changing market conditions, customer needs, and technological advancements.
Note: This list of units is not exhaustive and can be customized based on the goals and needs of the Professional Certificate program.
Additional Resources:
- "Brand Identity Development" by Alina Wheeler
- "EdTech Market Map" by
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