Executive Development Programme in Ad Buying for the C-Suite
-- ViewingNowThe Executive Development Programme in Ad Buying for the C-Suite is a certificate course designed to empower senior executives with the knowledge and skills necessary to make informed decisions about advertising investments. This programme is crucial in the current fast-paced business environment, where data-driven advertising strategies are essential for organizational growth and success.
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⢠Ad Buying Fundamentals: Understanding the basics of ad buying, including terminology, ad formats, and the programmatic landscape.
⢠Data Analysis for Ad Buying: Utilizing data to inform ad buying decisions, including metrics, measurement, and attribution models.
⢠Audience Targeting and Segmentation: Strategies for identifying and reaching target audiences, including first-party data, lookalike modeling, and contextual targeting.
⢠Ad Buying Technology: Overview of ad buying technology, including demand-side platforms (DSPs), ad exchanges, and supply-side platforms (SSPs).
⢠Media Planning and Strategy: Developing effective media plans and strategies, including cross-channel execution and media mix optimization.
⢠Ad Operations and Execution: Managing the day-to-day execution of ad campaigns, including trafficking, tagging, and reporting.
⢠Ad Fraud and Viewability: Understanding and addressing issues of ad fraud, viewability, and brand safety in ad buying.
⢠Privacy and Compliance: Ensuring ad buying strategies comply with relevant regulations and industry standards, including GDPR and IAB guidelines.
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