Professional Certificate in Ad Buying & Customer Acquisition
-- ViewingNowThe Professional Certificate in Ad Buying & Customer Acquisition is a comprehensive course designed to equip learners with the essential skills required to excel in digital marketing. This program emphasizes the significance of ad buying and customer acquisition in today's digital landscape, making it a critical course for marketing professionals.
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⢠Understanding Ad Buying Fundamentals ⢠Digital Advertising Landscape
⢠Setting Up Ad Buying Platforms ⢠Targeting Strategies for Customer Acquisition
⢠Ad Campaign Planning and Execution ⢠Measuring Ad Performance and ROI
⢠A/B Testing and Optimization Techniques ⢠Retargeting and Remarketing Campaigns
⢠Customer Relationship Management (CRM) Integration ⢠Legal and Ethical Considerations in Ad Buying
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