Global Certificate Bookstore SEO and Social Media
-- ViewingNowThe Global Certificate in Bookstore SEO and Social Media is a comprehensive course designed to meet the growing industry demand for digital marketing skills in the bookselling sector. This certification program equips learners with essential abilities, including search engine optimization (SEO), social media marketing, and analytics, which are critical for career advancement in today's digital era.
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⢠SEO Fundamentals: Understanding search engine optimization (SEO), keywords, and meta tags.
⢠Keyword Research: Finding relevant and high-traffic keywords for bookstore-related content.
⢠On-page SEO: Optimizing bookstore website structure, content, and URLs for search engines.
⢠Technical SEO: Improving website speed, mobile-friendliness, and XML sitemaps.
⢠Link Building: Strategies for acquiring high-quality backlinks to increase website authority.
⢠Social Media Basics: Setting up and optimizing social media profiles for a bookstore.
⢠Content Strategy: Creating and sharing engaging content to attract and retain customers.
⢠Social Media Advertising: Using paid promotions to reach a wider audience and increase bookstore sales.
⢠Analytics and Reporting: Measuring the success of SEO and social media efforts and adjusting strategies accordingly.
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