Executive Development Programme Social Media & Brand Activation
-- ViewingNowThe Executive Development Programme in Social Media & Brand Activation is a certificate course designed to empower professionals with the latest social media strategies and brand activation techniques. In today's digital age, understanding how to leverage social media for business growth is crucial.
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⢠Social Media Strategy for Executive Development: This unit will cover the development of a comprehensive social media strategy, including setting goals, identifying target audiences, and selecting the appropriate social media platforms.
⢠Brand Activation on Social Media: This unit will focus on using social media to bring a brand to life and engage with consumers, including tactics such as influencer marketing, user-generated content, and social media contests.
⢠Social Listening and Monitoring: This unit will cover the importance of listening to and monitoring social media conversations about a brand, and how to use social listening tools to track and analyze this data.
⢠Social Media Analytics and Metrics: This unit will teach participants how to measure the success of their social media campaigns using analytics and metrics, and how to use this data to inform future strategy.
⢠Social Media Advertising: This unit will cover the bashte of social media advertising, including targeting, ad formats, and budgeting.
⢠Social Media Content Creation: This unit will teach participants how to create engaging and effective social media content, including visuals, copy, and storytelling techniques.
⢠Social Media Crisis Management: This unit will cover how to handle a social media crisis, including creating a crisis plan, monitoring and responding to negative comments, and learning from the experience.
⢠Social Media Law and Ethics: This unit will cover the legal and ethical considerations of social media, including privacy, intellectual property, and disclosure.
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