Executive Development Programme in YouTube Ads: Data-Driven Insights
-- ViewingNowThe Executive Development Programme in YouTube Ads: Data-Driven Insights certificate course is a comprehensive training program designed to equip professionals with the essential skills required to excel in the rapidly growing field of digital video advertising. This course emphasizes data-driven decision-making, empowering learners to leverage YouTube's powerful ad platform and maximize ROI for their organizations.
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⢠Unit 1: Introduction to YouTube Ads: Understanding the platform, its reach, and potential. ⢠Unit 2: Setting up YouTube Ads: Creating and configuring a Google Ads account for YouTube campaigns. ⢠Unit 3: YouTube Ad Formats: Exploring TrueView, Bumper, and Sponsored Card ads. ⢠Unit 4: Audience Targeting: Demographics, interests, and behaviors on YouTube. ⢠Unit 5: Data-Driven Insights: Utilizing Google Analytics and YouTube Analytics for performance measurement. ⢠Unit 6: Keyword Research and Placement: Identifying high-value keywords and video content for ad placement. ⢠Unit 7: Crafting Compelling Ad Content: Best practices for video ads, including length, messaging, and call-to-action. ⢠Unit 8: Budgeting and Bidding Strategies: Maximizing ROI through effective resource allocation. ⢠Unit 9: Optimizing YouTube Ad Campaigns: Analyzing and refining campaigns for continuous improvement. ⢠Unit 10: Advanced Techniques: Remarketing, custom affinity audiences, and In-market audiences.
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