Professional Certificate in Social Media Video: Engaging Content
-- ViewingNowThe Professional Certificate in Social Media Video: Engaging Content course is a must-take for aspiring and current marketing professionals. With the increasing demand for video content in social media, this course provides learners with essential skills to create engaging and effective videos for various platforms.
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⢠Video Production Basics – Understanding the fundamentals of video production, including equipment, lighting, sound, and editing.
⢠Social Media Platforms – An overview of popular social media platforms and their video capabilities, such as Facebook, Instagram, Twitter, and TikTok.
⢠Video Content Strategy – Developing a strategy for creating engaging and effective video content for social media, including defining target audience, setting goals, and measuring success.
⢠Storytelling & Scriptwriting – Techniques for crafting compelling narratives and writing effective scripts for social media videos.
⢠Video Optimization – Best practices for optimizing videos for social media, including file format, aspect ratio, and length.
⢠Video Analytics – Understanding and analyzing video performance metrics, such as views, engagement, and conversions.
⢠Video Accessibility – Making social media videos accessible to all users, including those with disabilities, through the use of captions, transcripts, and audio descriptions.
⢠Video Trends – Keeping up with the latest trends in social media video, such as live streaming, vertical video, and interactive features.
⢠Video Marketing Campaigns – Planning and executing successful video marketing campaigns on social media, including paid and organic strategies.
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