Executive Development Programme in UX Strategy in the Game Industry
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⢠User Research and Data Analysis: Understanding user needs, behaviors, and motivations through various research methods and data analysis techniques to inform UX strategy.
⢠Game Design Principles: Learning the fundamentals of game design, including mechanics, aesthetics, storytelling, and player psychology to create engaging user experiences.
⢠UX Strategy for Game Industry: Developing a comprehensive UX strategy tailored to the game industry, including market research, user personas, and competitive analysis.
⢠Prototyping and User Testing: Creating interactive prototypes, conducting user testing, and iterating on designs to validate and refine UX strategy.
⢠Usability Evaluation and Metrics: Measuring usability through various metrics, including task completion rates, error rates, and user satisfaction.
⢠Accessibility and Inclusive Design: Ensuring that game experiences are accessible and inclusive to users with different abilities and backgrounds.
⢠UX Design Tools and Techniques: Mastering the latest UX design tools and techniques, including wireframing, user flows, and journey mapping.
⢠Collaboration with Game Developers: Working effectively with game developers, artists, and programmers to ensure seamless integration of UX strategy into the game development process.
⢠UX Strategy for Emerging Technologies: Exploring the opportunities and challenges of UX strategy in emerging technologies, such as virtual reality, augmented reality, and mobile gaming.
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