Professional Certificate in Social Contest Strategy
-- ViewingNowThe Professional Certificate in Social Contest Strategy is a comprehensive course designed to empower learners with the necessary skills to create and manage successful social media contests. This certificate course highlights the importance of social contests in today's digital marketing landscape and the growing industry demand for professionals who can develop effective contest strategies.
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⢠Social Content Strategy Fundamentals: Understanding the basics of social content strategy, including the key components and the role of social media in business.
⢠Audience Research and Analysis: Identifying and understanding the target audience, including demographics, interests, and online behavior.
⢠Content Planning and Development: Developing a content strategy, including planning, creation, and curation of social media content.
⢠Channel Strategy: Choosing and optimizing the right social media platforms for the business and audience.
⢠Content Amplification and Promotion: Techniques for increasing the reach and engagement of social media content.
⢠Measurement and Analytics: Tracking and analyzing the performance of social media content, and using data to inform future strategy.
⢠Paid Social Media Advertising: Understanding and utilizing paid social media advertising options to reach a larger audience.
⢠Social Listening and Monitoring: Monitoring social media channels for brand mentions, industry trends, and competitor activity.
⢠Crisis Management and Reputation Protection: Developing a plan for managing social media crises and protecting the business's reputation online.
Note: The above units are not in any specific order and can be rearranged as per the course curriculum.
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