Certificate in Motion Design for Improved Conversions
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⢠Fundamentals of Motion Design: An introductory unit covering basic concepts and principles of motion design, including keyframes, easing, and animation principles.
⢠Storytelling through Motion Design: This unit explores the role of storytelling in motion design, focusing on character development, pacing, and narrative structure.
⢠Design Principles for Motion: An exploration of design principles for motion, including harmony, contrast, and balance, and how they can be applied to create visually compelling motion graphics.
⢠Animation Techniques for Improved Conversions: This unit covers animation techniques that can improve conversions, such as micro-interactions, scroll-based animations, and loading animations.
⢠Video Production for Motion Design: A unit on video production for motion design, covering topics such as camera angles, lighting, and sound design.
⢠Motion Design Tools and Software: An overview of popular motion design tools and software, including Adobe After Effects, Cinema 4D, and Blender.
⢠Data Visualization through Motion Design: This unit covers best practices for data visualization in motion design, including data storytelling, chart selection, and design considerations.
⢠Motion Design Case Studies: An analysis of successful motion design projects, with a focus on the strategies and techniques used to achieve specific business goals, such as increasing conversions or improving user engagement.
⢠Motion Design Best Practices for Web and Mobile: A unit on best practices for motion design on the web and mobile, including accessibility, performance, and responsive design.
⢠Motion Design Portfolio Development: A final unit on portfolio development for motion designers, covering topics such as project selection, presentation, and self-promotion.
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Graphic Designer: 20%
Animator: 10%
Video Editor: 5%
This visualization underlines the importance of Motion Design skills, making up 65% of the total market share. The Certificate in Motion Design program equips learners with the knowledge and expertise required to thrive in this promising career path.
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