Global Certificate in Food & Hospitality Marketing
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⢠Food & Hospitality Marketing Fundamentals: An introductory unit covering the basics of food and hospitality marketing, including key concepts, trends, and strategies.
⢠Market Research & Analysis: Understanding the importance of market research in developing effective marketing plans, including techniques for gathering and analyzing data.
⢠Consumer Behavior in Food & Hospitality: Examining the unique factors that influence consumer behavior in the food and hospitality industry, and how to use this information to inform marketing efforts.
⢠Brand Development & Management: Creating and maintaining a strong brand identity for food and hospitality businesses, including strategies for brand positioning, messaging, and visual identity.
⢠Digital Marketing for Food & Hospitality: Utilizing digital channels and tools to reach and engage with target audiences, including social media, email marketing, and content marketing.
⢠Integrated Marketing Communications: Developing and executing a comprehensive marketing communications plan that incorporates a variety of tactics and channels.
⢠Public Relations & Reputation Management: Building and protecting the reputation of food and hospitality businesses through effective public relations strategies and techniques.
⢠Marketing Metrics & Analytics: Measuring and analyzing the effectiveness of marketing efforts, including key performance indicators (KPIs) and return on investment (ROI).
⢠Sustainability & Social Responsibility in Food & Hospitality Marketing: Understanding the growing importance of sustainability and social responsibility in the food and hospitality industry, and how to incorporate these values into marketing efforts.
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