Certificate in Brand Communication and Crisis Communication
-- ViewingNowThe Certificate in Brand Communication and Crisis Communication is a comprehensive course designed to empower learners with essential skills for career advancement in strategic communication. This program highlights the importance of building strong brands, managing corporate identity, and effectively navigating communication crises.
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Unit 1: Introduction to Brand Communication
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Unit 2: Building a Strong Brand Identity
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Unit 3: Effective Brand Messaging Strategies
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Unit 4: Integrated Brand Communication Channels
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Unit 5: Crisis Communication: An Overview
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Unit 6: Crisis Communication Planning and Preparation
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Unit 7: Responding to Crisis Situations
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Unit 8: Recovery and Restoration Strategies
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Unit 9: Case Studies in Brand Communication and Crisis Management
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Unit 10: Ethical Considerations in Brand Communication and Crisis Communication
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