Executive Development Programme Skincare Brand Authority

• Brand Strategy: Understanding the importance of a strong brand strategy, including positioning, differentiation, and messaging. • Market Research: Conducting thorough market research to identify target audiences, trends, and competition. • Product Development: Developing high-quality, innovative skincare products that meet the needs and preferences of the target market. • Digital Marketing: Utilizing digital channels such as social media, email marketing, and content marketing to build brand awareness and engage with customers. • Sales Strategy: Developing and implementing effective sales strategies that align with the overall brand strategy. • Customer Relationship Management: Building strong relationships with customers through exceptional customer service, loyalty programs, and personalized communication. • Data Analysis: Analyzing sales and marketing data to inform decision-making and optimize performance. • Sustainability and Social Responsibility: Implementing sustainable and socially responsible practices in all aspects of the business, from product development to supply chain management.