Certificate in Email Marketing for Fitness & Wellness
-- ViewingNowJumpstart your career in fitness & wellness email marketing with our Certificate in Email Marketing for Fitness & Wellness! This course highlights the importance of email marketing in today's digital world and its growing demand in the fitness & wellness industry. Our comprehensive curriculum equips learners with essential skills such as email design, content creation, campaign management, and analytics.
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⢠Email Marketing Basics: Introduction to email marketing, setting up email campaigns, understanding email marketing terminology.
⢠Building an Email List: Growing and managing an email list, best practices for list building, using opt-in forms and lead magnets.
⢠Creating Engaging Email Content: Writing effective subject lines, crafting compelling email copy, incorporating images and videos.
⢠Email Design and Branding: Designing emails that match brand guidelines, mobile optimization, using email templates.
⢠Segmentation and Personalization: Segmenting email lists, personalizing email content, using dynamic content and merge tags.
⢠Email Automation: Setting up automated email sequences, using triggers and workflows, email marketing funnels.
⢠Analyzing Email Marketing Metrics: Understanding email marketing metrics, using A/B testing, measuring campaign success.
⢠Legal and Ethical Considerations: Understanding email marketing laws, avoiding spam filters, maintaining email list hygiene.
These units cover the essential knowledge and skills needed to create and manage effective email marketing campaigns for fitness and wellness businesses.
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