Advanced Certificate in Product Management: Innovation Mastery
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⢠Advanced Product Strategy: Developing and implementing effective product strategies, including market analysis, segmentation, and positioning.
⢠Innovation Management: Leading and managing the innovation process, from ideation to commercialization, including risk assessment and mitigation.
⢠Product Development Lifecycle: Managing the entire product development lifecycle, from concept to launch, including resource allocation, project management, and go-to-market strategies.
⢠Design Thinking for Product Managers: Utilizing design thinking principles to create user-centered products, including empathy mapping, user journey mapping, and prototyping.
⢠Data-Driven Product Decision Making: Leveraging data analytics and insights to make informed product decisions, including A/B testing, customer feedback analysis, and market research.
⢠Agile Product Management: Implementing agile methodologies to manage product development, including sprint planning, scrum meetings, and backlog management.
⢠Product Marketing and Sales: Developing and executing product marketing and sales strategies, including messaging, positioning, and pricing.
⢠Product Roadmapping: Creating and managing product roadmaps, including prioritization, resource allocation, and stakeholder communication.
⢠Global Product Management: Managing global product portfolios, including cultural considerations, localization, and market entry strategies.
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