Executive Development Programme in Product Video Production
-- ViewingNowThe Executive Development Programme in Product Video Production is a certificate course designed to meet the growing industry demand for professionals who can create compelling product videos. This programme emphasizes the importance of video content in today's digital marketing landscape, where videos are a key driver of customer engagement and conversion.
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⢠Introduction to Product Video Production: Understanding the basics of product video production, including its purpose, benefits, and types. ⢠Pre-Production Planning: Developing a strategy for product video production, including defining the target audience, setting goals, and creating a storyboard. ⢠Video Equipment Selection: Choosing the right cameras, lenses, lighting, and sound equipment for product video production. ⢠Filming Techniques: Learning the essential filming techniques for product videos, including framing, composition, and camera movement. ⢠Post-Production Editing: Mastering the art of post-production editing, including color correction, audio mixing, and special effects. ⢠Video Optimization: Optimizing product videos for different platforms, including social media, websites, and email campaigns. ⢠Video Analytics: Measuring the success of product videos through analytics, including views, engagement, and conversions. ⢠Video Marketing Strategy: Developing a comprehensive video marketing strategy, including integrating product videos into the overall marketing plan.
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