Executive Development Programme in Domaining and Innovation Management
-- ViewingNowThe Executive Development Programme in Domaining and Innovation Management is a certificate course designed to provide learners with essential skills for career advancement in the ever-evolving digital landscape. This programme focuses on domaining, a critical aspect of the internet economy, and innovation management, which is crucial for staying competitive in today's business world.
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⢠Introduction to Domaining: Understanding the basics of domaining, domain name lifecycle, and market trends.
⢠Domain Name Valuation: Learning the techniques for valuing domain names, factors affecting value, and case studies.
⢠Innovation Management: Exploring the principles of innovation management, the role of domaining in innovation, and strategies for fostering innovation.
⢠Monetization Strategies: Examining the various ways to monetize domain names, current best practices, and future trends.
⢠Legal Aspects of Domaining: Reviewing the legal framework governing domaining, including trademark law, cybersquatting, and UDRP.
⢠Domain Name Acquisition and Negotiation: Learning the art of domain name acquisition, negotiation strategies, and best practices.
⢠Portfolio Management: Understanding the principles of domain name portfolio management, including diversification, risk management, and optimization.
⢠Marketing and Promotion: Exploring marketing and promotion strategies for domain names, including social media, email marketing, and search engine optimization.
⢠Emerging Trends in Domaining: Keeping up-to-date with the latest trends and developments in the domaining industry, including new gTLDs, blockchain, and NFTs.
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