Masterclass Certificate in Digital Marketing Measurement for Global Brands
-- ViewingNowThe Masterclass Certificate in Digital Marketing Measurement for Global Brands is a comprehensive course that emphasizes the importance of data-driven decision making in today's digital marketing landscape. This certification equips learners with essential skills to measure and optimize marketing campaigns for global brands, making them valuable assets in the industry.
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⢠Unit 1: Introduction to Digital Marketing Measurement for Global Brands
⢠Unit 2: Understanding Key Performance Indicators (KPIs) in Digital Marketing
⢠Unit 3: Web Analytics: Tracking & Analyzing Website Performance
⢠Unit 4: Social Media Analytics: Metrics & Measurement Strategies
⢠Unit 5: Email Marketing Metrics: Measuring Campaign Success
⢠Unit 6: Search Engine Marketing (SEM) Metrics: Optimizing PPC Campaigns
⢠Unit 7: Mobile Marketing Metrics: Measuring Mobile App Performance
⢠Unit 8: Attribution Modeling: Understanding Customer Journey & Touchpoints
⢠Unit 9: Data Visualization: Presenting Digital Marketing Data Effectively
⢠Unit 10: Advanced Analytics: Predictive Modeling & AI in Digital Marketing Measurement
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