Masterclass Certificate in Ethical PR: Fundraising with Impact
-- ViewingNowThe Masterclass Certificate in Ethical PR: Fundraising with Impact course is a comprehensive program that emphasizes the significance of ethical public relations in the non-profit sector. This course is crucial in an industry where trust and transparency are paramount.
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⢠Unit 1: Introduction to Ethical PR & Fundraising: Understanding the interconnection between public relations and fundraising strategies with a strong emphasis on ethical practices.
⢠Unit 2: Strategic Communication Planning: Developing comprehensive communication plans to support fundraising initiatives, ensuring alignment with the organization's mission and values.
⢠Unit 3: Stakeholder Engagement: Identifying, segmenting, and engaging key stakeholders to build and maintain strong relationships, fostering transparency and trust.
⢠Unit 4: Ethical Storytelling: Harnessing the power of storytelling to communicate impact, focusing on authenticity, accuracy, and respect for the subjects involved.
⢠Unit 5: Media Relations & Press Ethics: Navigating media relations, including building relationships with journalists, understanding media ethics, and managing crisis communication.
⢠Unit 6: Digital Fundraising: Leveraging digital platforms for fundraising, with a focus on ethical practices in online communication and data management.
⢠Unit 7: Legal & Regulatory Compliance: Complying with legal and regulatory requirements in fundraising, including data protection, financial transparency, and anti-discrimination laws.
⢠Unit 8: Monitoring & Evaluation: Measuring the effectiveness of PR and fundraising efforts, adjusting strategies based on evaluation results, and maintaining continuous improvement.
⢠Unit 9: Cross-cultural Communication & Global Ethics: Recognizing cultural sensitivities and adapting communication strategies accordingly to ensure ethical practices in a global context.
⢠Unit 10: Professional Ethics & Code of Conduct: Examining professional ethics and establishing a personal code of conduct to guide decision-making in ethical PR and fundraising practices.
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