Professional Certificate in CRM for Customer-Centricity
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⢠Introduction to CRM (Customer Relationship Management): Understanding the fundamentals of CRM, its importance, and benefits for customer-centric organizations.
⢠Customer Segmentation and Profiling: Techniques to segment customers into different groups, create customer profiles, and strategies for personalized engagement.
⢠Customer Lifecycle Management: Managing the entire customer journey from acquisition to retention and loyalty, including customer touchpoints and communication strategies.
⢠Data-Driven Decision Making in CRM: Leveraging data for informed decision-making, including data collection, analysis, and visualization techniques.
⢠CRM Strategy and Planning: Developing a customer-centric CRM strategy, setting goals and objectives, and creating a roadmap for successful implementation.
⢠CRM Technology and Integration: An overview of CRM software, tools, and platforms, and strategies for integrating CRM with other business systems.
⢠Customer Experience Management: Creating positive customer experiences, managing customer feedback, and improving customer satisfaction.
⢠CRM Metrics and Analytics: Measuring CRM success, tracking key performance indicators (KPIs), and using analytics to optimize CRM strategies.
⢠Privacy, Security, and Compliance in CRM: Ensuring CRM data privacy, security, and compliance with relevant regulations and laws.
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