Global Certificate in Ad Campaign PECR: A Practical Framework
-- ViewingNowThe Global Certificate in Ad Campaign PECR: A Practical Framework certificate course is a comprehensive program designed to provide learners with essential skills for creating successful advertising campaigns. This course focuses on the PECR (Privacy and Electronic Communications Regulations) framework, ensuring that learners understand the legal and ethical requirements of digital marketing.
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⢠Ad Campaign Management: This unit will cover the basics of creating and managing effective ad campaigns, including setting goals, identifying target audiences, and selecting appropriate channels.
⢠PECR Compliance: Understanding the Privacy and Electronic Communications Regulations (PECR) is crucial for any global ad campaign. This unit will cover the key aspects of PECR and how they apply to digital advertising.
⢠Cross-Channel Advertising: In this unit, learners will explore how to create integrated ad campaigns that reach consumers across multiple channels, including search, social media, display, and video.
⢠Data-Driven Advertising: This unit will cover how to use data and analytics to inform ad campaign strategy, target audiences more effectively, and measure campaign performance.
⢠Creative Development: From ad copy to visuals, creative elements are critical to the success of any ad campaign. This unit will explore best practices for developing compelling ad creative that resonates with target audiences.
⢠Global Advertising Regulations: In addition to PECR, there are numerous other regulations that govern advertising around the world. This unit will provide an overview of key regulations and how to ensure compliance.
⢠Ad Campaign Metrics and Analytics: This unit will cover the key metrics and analytics used to measure the success of ad campaigns, including click-through rates, conversion rates, and return on investment.
⢠Programmatic Advertising: Programmatic advertising is a rapidly growing segment of the digital advertising industry. This unit will provide an overview of programmatic advertising and how it can be used to improve ad campaign efficiency and effectiveness.
⢠Mobile Advertising: With more and more consumers accessing the internet via mobile devices, mobile advertising has become a critical component of any global ad campaign. This unit will cover best practices for mobile advertising, including responsive design and location-based targeting.
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