Global Certificate in E-commerce Marketing and Brand Building
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⢠E-commerce Marketing Fundamentals: Understanding the basics of e-commerce marketing, including key concepts, strategies, and trends.
⢠Digital Marketing Channels: Exploring various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
⢠Customer Acquisition and Retention: Learning how to acquire and retain customers through effective e-commerce marketing strategies, including customer segmentation, targeting, positioning, and lifetime value analysis.
⢠Data Analysis and Metrics: Understanding the key metrics and data analysis techniques used in e-commerce marketing, such as conversion rate, customer acquisition cost, and return on investment (ROI).
⢠Brand Building and Positioning: Developing a strong brand through effective positioning, messaging, and visual identity, and understanding how to measure and track brand equity.
⢠User Experience and Conversion Optimization: Improving website usability, user experience, and conversion rates through A/B testing, user research, and web analytics.
⢠Social Media Marketing and Influencer Relations: Leveraging social media platforms and influencer relationships to build brand awareness, engage with customers, and drive sales.
⢠Email Marketing and Automation: Building and managing email marketing campaigns, including segmentation, automation, and personalization.
⢠Content Marketing and Search Engine Optimization: Creating high-quality content that engages customers and improves search engine rankings, including keyword research, on-page optimization, and link building.
⢠Ethics and Compliance in E-commerce Marketing: Understanding legal and ethical considerations in e-commerce marketing, such as data privacy, spam laws, and advertising standards.
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