Executive Development Programme in Tourism: Innovation Strategies
-- ViewingNowThe Executive Development Programme in Tourism: Innovation Strategies is a certificate course designed to empower professionals with cutting-edge skills in the rapidly evolving tourism industry. This programme emphasizes the importance of innovation for organizations seeking to thrive in an era of digital transformation and changing consumer preferences.
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⢠Innovation and Tourism: Understanding the role of innovation in the tourism industry, its impact on competitiveness, and the drivers of innovation in tourism businesses.
⢠Tourism Trends and Future Scenarios: Identifying and analyzing current and emerging trends in the global tourism landscape, and exploring future scenarios for the industry.
⢠Creativity and Ideation Techniques: Developing creative thinking skills and ideation techniques to generate innovative ideas for tourism products, services, and experiences.
⢠Innovation Management Tools and Frameworks: Exploring innovation management tools and frameworks such as design thinking, lean startup, and agile methodologies to drive innovation in tourism businesses.
⢠Digital Transformation in Tourism: Understanding the impact of digital technologies on the tourism industry, and the opportunities and challenges presented by digital transformation for tourism businesses.
⢠Sustainable Tourism Innovation: Exploring the role of innovation in promoting sustainable tourism practices, and the opportunities and challenges for tourism businesses in implementing sustainable innovation.
⢠Collaborative Innovation in Tourism: Understanding the importance of collaboration and partnerships in driving innovation in the tourism industry, and the role of networks, clusters, and ecosystems in promoting collaborative innovation.
⢠Innovation Metrics and Measurement: Developing metrics and measurement tools to evaluate the impact of innovation on tourism businesses, and to track progress and performance in innovation initiatives.
⢠Innovation Leadership and Culture: Exploring the role of leadership and culture in driving innovation in tourism businesses, and developing strategies to foster a culture of innovation and creativity.
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