Certificate in UX Metrics for Optimizing Product Performance
-- ViewingNowThe Certificate in UX Metrics for Optimizing Product Performance is a comprehensive course that emphasizes the significance of user experience (UX) metrics in product optimization. In an era where user-centric design is paramount, this course is of utmost importance as it provides learners with the necessary skills to measure and analyze UX, enabling them to make data-driven decisions for product enhancement.
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⢠Introduction to UX Metrics: Understanding the importance of measuring user experience, identifying key UX metrics, and establishing a baseline for UX performance.
⢠User Research and Data Collection: Techniques for gathering user feedback, including surveys, interviews, usability testing, and analytics tools.
⢠Behavioral Metrics: Quantifying user engagement and satisfaction through metrics such as click-through rates, time on task, and abandonment rates.
⢠Attitudinal Metrics: Measuring user perceptions and attitudes through Net Promoter Score (NPS), System Usability Scale (SUS), and other surveys.
⢠Conversion Rate Optimization (CRO): Strategies for improving conversion rates, such as A/B testing, multivariate testing, and funnel analysis.
⢠User Retention and Churn Rate: Techniques for measuring and improving user retention, as well as understanding churn rate and its impact on business performance.
⢠Benchmarking and Best Practices: Identifying industry benchmarks and best practices for UX metrics, as well as strategies for establishing and tracking internal benchmarks.
⢠Data Visualization and Reporting: Techniques for presenting UX metrics data in a clear and actionable way, including data visualization tools and reporting templates.
⢠UX Metrics for Product Roadmap: Integrating UX metrics into the product roadmap, prioritizing product features, and aligning UX metrics with business objectives.
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