Executive Development Programme in YouTube Shorts Strategy

• YouTube Shorts Strategy Overview: Understanding the platform, its features, and potential benefits for businesses. • Content Creation for Shorts: Techniques for creating engaging and effective short-form videos. • YouTube Shorts Optimization: Best practices for optimizing videos for visibility and engagement. • YouTube Analytics for Shorts: Using data to track performance and make informed decisions. • Influencer Marketing on Shorts: Leveraging influencers to reach new audiences and drive results. • Paid Advertising on Shorts: Strategies for running successful paid campaigns on the platform. • Brand Storytelling through Shorts: Telling compelling brand stories through short-form video. • Community Building on Shorts: Building and engaging with a community on the platform. • Scaling Shorts Strategy: Expanding reach and impact through cross-platform integration and partnerships.