Executive Development Programme in Digital Healthcare Marketing
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⢠Digital Healthcare Landscape: Understanding the current digital healthcare landscape, including trends, opportunities, and challenges.
⢠Target Audience and Personas: Identifying and understanding the target audience and creating detailed personas for effective digital marketing strategies.
⢠Search Engine Optimization (SEO): Optimizing websites and content for search engines, focusing on primary and secondary keywords.
⢠Content Marketing: Developing and executing a content marketing strategy, including blog posts, videos, and infographics.
⢠Social Media Marketing: Utilizing social media platforms to engage with patients, healthcare providers, and other stakeholders.
⢠Email Marketing: Implementing an effective email marketing strategy, including lead generation and nurturing.
⢠Data Analytics: Measuring and analyzing digital marketing performance, using data to inform strategy and decision making.
⢠Mobile Marketing: Leveraging mobile technology for digital healthcare marketing, including app development and mobile ads.
⢠Ethics and Compliance: Ensuring digital healthcare marketing strategies comply with relevant regulations and guidelines, including data privacy and HIPAA compliance.
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