Masterclass Certificate in Twitter: Smart Content Strategies
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⢠Unit 1: Twitter Basics â An introduction to Twitter, setting up a profile, understanding basic features and terminology.
⢠Unit 2: Building a Following â Strategies for growing a targeted and engaged audience on Twitter.
⢠Unit 3: Crafting Tweets â Best practices for creating tweets that stand out, engage followers, and drive results.
⢠Unit 4: Twitter Lists â How to use Twitter lists to organize and engage with specific groups of users.
⢠Unit 5: Hashtags â Understanding hashtags, how to use them effectively, and how to find relevant hashtags for your content.
⢠Unit 6: Twitter Analytics â An overview of Twitter's analytics tools and how to use them to track and improve your performance.
⢠Unit 7: Twitter Ads â An introduction to Twitter's advertising options, how to create effective ad campaigns, and how to track their performance.
⢠Unit 8: Twitter for Customer Service â Best practices for using Twitter as a customer service channel, including how to handle customer complaints and feedback.
⢠Unit 9: Twitter for Events â How to use Twitter to promote and cover events, including live-tweeting and using event-specific hashtags.
⢠Unit 10: Advanced Twitter Strategies â Tips and tricks for taking your Twitter game to the next level, including automation, scheduling, and integrating Twitter with other marketing channels.
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