Advanced Certificate in Content & SEO: Dominate UK Search Results
-- ViewingNowThe Advanced Certificate in Content & SEO: Dominate UK Search Results is a comprehensive course designed to propel learners into the forefront of digital marketing. This certification focuses on essential skills to dominate UK search results, making it ideal for current or aspiring professionals seeking a competitive edge.
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⢠Advanced Keyword Research: Understanding search intent, long-tail keywords, and keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
⢠On-Page SEO Techniques: Meta tags, header tags, URL structure, internal linking, and content optimization for improved search engine rankings.
⢠Technical SEO for UK Websites: Website speed, mobile optimization, XML sitemaps, structured data, and internationalization for targeting the UK market.
⢠Advanced Link Building Strategies: Guest posting, broken link building, resource page link building, and link reclamation for increasing website authority.
⢠Content Strategy and Planning: Creating a content calendar, identifying target audience, and aligning content with business goals and SEO objectives.
⢠Advanced Content Optimization: Utilizing LSI keywords, optimizing images, videos, and multimedia for search engines, and improving content readability.
⢠Local SEO for UK Businesses: Google My Business, online reviews, citations, and local link building for improving local search engine rankings.
⢠SEO Analytics and Reporting: Setting up and tracking key performance indicators (KPIs), using Google Analytics, and creating custom reports for SEO campaigns.
⢠Advanced SEO Tools and Software: Using tools like Screaming Frog, DeepCrawl, and SEO PowerSuite for technical audits, keyword research, and link building.
⢠Voice Search Optimization: Understanding the impact of voice search on SEO, optimizing content for voice queries, and using schema markup for voice search.
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